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June 4, 2020
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June 4, 2020IIBA - Design Thinking Training
Precise Dialogue led a working training session with a large group of Business Analysts.
Design Thinking is a user-centered methodology and mindset to solve real-world problems and future-proof your company to becoming customer-obsessed. It's an approach that uses creative thinking.
The kind of experience a customer or user has with a process or application makes all the difference. We all know that a better experience turns into better adoption, smoother transitions from 'old' to 'new,' and improved satisfaction and brand loyalty.
Objectives:
1) Define the business, and user needs by creating an effective problem statement
2) Identify and create a vision forward for your business and valued customers
3) Utilize empathy maps to understand your users
4) Ideate by creating numerous concepts that create opportunities for your users
5) Understand how to do essential prototyping and why user testing is crucial throughout the process
6) Framing up the conversation – learn to tell a better story