Empowering communities and improving lives through transformative technology.
June 4, 2020

Fashion AI Solution

Fit:Match Logo and Branding
 

Client Overview: FIT:MATCH is an innovative startup using 3D scanning and AI to eliminate sizing guesswork in apparel retail. Their platform utilizes Augmented Reality (AR), LiDAR-based measurements, and proprietary discrepancy scoring to create accurate 3D consumer avatars.

 

The Vision
FIT:MATCH is revolutionizing the retail landscape by solving the industry's biggest pain point: fit. By leveraging advanced data science, LiDAR, and augmented reality, they offer a solution that predicts apparel fit with precision, significantly reducing return rates and supporting sustainable retail practices.

The Partnership
Our team served as the strategic architect for the FIT:MATCH brand. We were tasked with translating complex, proprietary technology into a compelling market narrative that resonates with both investors and consumers.


The Challenge
To launch a high-tech product in a fashion-centric market, requiring a brand identity that felt sophisticated yet approachable, alongside a rigorous strategy to secure venture capital.

Strategic Deliverables:

  • Brand Identity & Positioning: Defined the brand voice and visual language.

  • Investor Relations: Created high-impact pitch decks and collateral.

  • Go-to-Market Strategy: Mapped out the launch plan and marketing communications framework.

Our Contribution
We developed a holistic go-to-market framework that included:

  • Strategic Branding: Crafting a visual identity and positioning strategy that sits comfortably at the intersection of high fashion and hard tech.

  • Investor Readiness: Developing pitch decks and presentation materials that successfully communicated the platform's value, aiding in securing crucial initial funding.

  • Marketing Framework: Establishing the communications strategy for the platform launch.

The Impact
With a solid brand foundation, FIT:MATCH successfully launched their platform, positioning themselves as pioneers in retail technology. The solution is now reshaping retail economics by enhancing customer satisfaction and driving down the cost of returns.

Business Outcomes:

  • Funding Secured: Investor materials facilitated a successful initial capital raise.

  • Market Entry: Successfully launched the platform to the retail market.

  • Industry Positioning: Established FIT:MATCH as a leader in the sustainable retail and "fit-tech" sectors.