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June 4, 2020

DXi – Quantifying the Digital Experience

 

DXi (Digital Experience Index) was created to solve a fundamental problem: How do you measure user satisfaction without annoying surveys or biased feedback loops? DXi is a SaaS platform that quantifies user satisfaction into a benchmark score, utilizing Machine Learning (ML) to predict behavior and prescribe actions that improve market share and profitability.

 

The Differentiator
Unlike traditional analytics, DXi eliminates the need for user surveys, avoiding low response rates and skewed data.

  • Passive Tracking: An easy-to-install plugin tracks individual user behavior seamlessly.

  • Predictive Power (DXi+): Going beyond historical data, the platform uses ML to generate predictions and specific decision trees for optimization.

  • Frictionless Data Collection: Uses plugins and APIs to ingest data without disrupting the user journey.

  • Enterprise Scalability: A proprietary file load tool designed for voluminous enterprise data sets.

  • Actionable Insights: Moves beyond "what happened" to "what to do next," providing prescriptive decision trees to drive digital excellence.

  • Precise Dialogue’s Role
    We partnered with DXi to translate this complex algorithmic technology into a viable market proposition. Our work included:

    • Strategic Foundation: Developing the Business Canvas to define the value proposition and revenue model.

    • Brand & UI: creating the DXi brand identity and designing an intuitive User Interface (UI) for the complex dashboard.

    • Growth Assets: Producing the marketing and investment materials required to take the product to market.

Scope of Services: Precise Dialogue acted as the strategic creative partner, delivering:

  • Product Design: Comprehensive UI/UX design for the SaaS platform.

  • Business Strategy: Business Canvas modeling and strategic positioning.

  • Go-to-Market: Branding, marketing collateral, and investor pitch decks.