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June 4, 2020Fit:Match - AI Shopping Experience
Match:Fit is a data science-enriched recommendation platform that uses patented discrepancy scoring technology to match consumers based on various attributes derived from third-party 3D tools.
Precise Dialogue designed the FIT:MATCH brand and created the go-to marketing positioning. This early-stage start-up's mission was to revolutionize the apparel industry through data science to deliver increased relevance and satisfaction for shoppers, improve retail economics and help the industry make significant strides toward sustainable apparel retail.
The product innovation combines augmented reality and Lidar technology to capture a shopper’s 3D shape into a personalized avatar within seconds.
