PassionTag created an in-image tagging platform. SmartTags are engaging and transactional, and the brand makes viral SmartTags to travel with media enabling deeper brand engagement and measurable transactions; SmartTags are dynamic, providing brand control over calls to action that can be changed on the fly and cascade those changes overall previously shared in-market media; smartTags enable viral value as the consumer collects them from the media published by the brand, the shared on the personal photos posted by the consumer.